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      Structured Data Snippets

      Nyla includes JSON-LD structured data snippets. These are important machine-readable bits of code that when present, mean that Google may provide better looking search results (e.g. review stars inline in search results for a product).

      Organization Snippet

      The Organization snippet, based on schema.org/Organization vocabulary, is included on every page, and consists of basic information about your organization.

      Organization Snippet Elements
      Attribute Value How to Edit
      name Your Site Title Settings → Site Settings → Site Data → Site Title
      url Settings → Site Settings → Site Data → Domain
      description A description of your site Page → Page Settings → SEO → Description
      telephone +1 123 456 7890 Settings → Site Settings → Site Data → Phone
      address
      123 Test St
      Testville, CA 99999
      United States
      		 Settings → Site Settings → Site Data → Address, City, State, Zip Code, Country
      sameAs Settings → Site Settings → Site Data → Same As
      favicon, logo URL to your favicon Settings → Site Settings → Favicon → Upload
      Notes:
      • You can set sameAs values for social media etc

      Product Snippet

      The Product snippet, based on schema.org/Product vocabulary, appears on every page that is “tracked as PDP”. It contains the following components:
      • Product information, and underneath it,
        • Variant information in offers
        • Rating / review information in aggregateRating

      Product Snippet Elements
      Attribute Value How to Edit
      brand Brandname Shopify Admin → Product → Brand
      productID, sku, mpn ABC123 Shopify Admin → Product → Variant → SKU
      gtin 012345678905 Shopify Admin → Product → Variant → Barcode
      description Product meta description Editor → Product → Page Settings → SEO → Meta Description
      url URL of current page Editor → Product → Page Settings → General → URL Slug
      name Title of Product Shopify Admin → Product → Title
      image Main product image Shopify Admin → Product → Media → Upload
      offers per-variant price, SKU, availability, image, URL Shopify Admin → Product → Variant → Price, SKU, inventory, image
      aggregateRating average stars, # of reviews Pulled from review provider if installed and available
      NOTE
      productID an variantID are specific to your Shopify instance.
      Further Reading