Hotjar

Hotjar is a great app for collecting information on how users are experiencing your site. Unlike Analytics tools like Google Analytics that focus on which pages users have come to and what actions they’ve taken, Hotjar allows you to see heatmaps showing where on your pages users have spent the most time, how they’ve moved their cursor around, and what they’ve clicked on (hint: you may be fascinated by the things users actually try and click on!).
The following recordings show you how to get started:
Install Hotjar via GTM:

 

Our recommended Hotjar configuration and some best practices: